“Proses audit visual dalam revitalisasi identitas brand”
oleh Danton Sihombing, Inkara Design (

Studi kasus:
– Brand identity: Brand ‘Bank BTN’
– Packaging label: Brand ‘My Baby’

Betapa tidak sederhananya sebuah proses branding. Namun pada acara Zoom In yang diadakan oleh Adgi Bali Chapter ini akan dijabarkan proses pemikiran dan eksekusi dalam bentuk audit visual yang diterapkan dalam sebuah agenda revitalisasi identitas brand. Proses ini selalu menarik, penuh tantangan dan pekerjaan yang perlu extra detail—mulai dari pemahaman brand platform hingga eksekusi desain grafis yang optimal.

Zoom In adalah program lokomotif Asosiasi Desainer Grafis Indonesia (Adgi) dimana Adgi Bali Chapter adalah salah satu bagiannya. Acara Zoom In merupakan “kupas tuntas” sebuah kasus proyek desain yang dibawakan secara casual menyerupai seminar dan workshop. Adgi Bali Chapter telah menyelenggarakan Zoom In yang pertama pada bulan September dan penyelenggaraan Zoom In kali ini akan diadakan pada hari Minggu 9 November 2008 bertempat di Kampus B New Media.

Kesempatan emas bagi maksimal 60 orang (anggota Adgi, perancang grafis, pemakai jasa desain, pemilik biro desain dan mereka yang berminat mengetahui perihal brand identity) untuk mengikuti acara ini. Bagi angota Adgi acara ini tidak dipungut biaya namun bagi non anggota dikenakan biaya Rp 150.000,- per orang. Early Bird hingga tanggal 8 November hanya dikenakan Rp 100.000,- Pendaftaran atau informasi dapat dilakukan dengan menghubungi : Achmad “Arif” Rivani 0361-7859794 atau Dian Hadi 08179722662

2008 Ubud Writers & Readers Festival

The 2008 Ubud Writers & Readers Festival will take place from the 14-19 October. The theme of this year’s Festival is Tri Hita Karana – the Balinese concept of balancing Man, Nature, God.

This annual celebration of international and Asian literature is centred in the small hill town of Ubud in Bali, Indonesia. Ubud is generally recognised as being one of the most important artistic and cultural centres in Indonesia.

The main program of the Festival comprises four days of panel sessions in which writers, journalists and academics discuss issues of society, religion, politics and culture from a literary perspective. These sessions take place at Indus Restaurant overlooking the Campuhan valley and a neighbouring venue, an old bank building nicknamed the ‘Left Bank Lounge’. Both venues are located on Jalan Raya Sanggingan, less than 5 minutes drive from the centre of Ubud.

The Festival also offers a wide range of writing related workshops for adults such as travel writing, writing for the media, editing and publishing, memoir writing, short story writing and novel writing. For convenience, workshops are held in venues close to the festival centre at Indus and the Left Bank Lounge.

Cultural workshops are also offered to those visitors interested in learning more about the culture and lifestyle of their hosts the Balinese.

Several Feature Events also take place over the four days of the main Festival program including our ever popular Literary Lunches and Dinners and the elegant Amandari Cocktail Evening. These intimate events, held in some of the most stunning resorts in the Ubud area, are a chance to hear some of the Festival’s ‘star’ writers talk in depth about their lives and their work.

Evening book launches are a chance to meet and mingle with authors and get a signed copy of some of the best new fiction, non-fiction, poetry and plays in the region.

The streets of Ubud come alive at night as locals and visitors enjoy our free evening program of events. These events are held at various venues throughout Ubud, a moveable feast of theatre, music, film and dance culminating at the Festival’s late night Fringe Club at Casa Luna Restaurant.

Finally, the Festival’s popular children’s workshop program means you can enjoy the Festival guilt-free knowing that your children are enjoying the Festival just as much as you are with an exciting selection of workshops for every age group. Past workshops have included Japanese Manga Cartooning, How to be a Radio Presenter, Setting Poetry to Music and Story Writing using Wayang Kulit. Official website:


“In this second year of the film festival we decided to make it a traveling festival to reach as wide an audience as possible. By taking the films into communities many more people will have the opportunity to see the diversity in the festival’s film lineup … be introduced to the many film genres,” said Gabinetti, the principal of the festival.

She added several major U.S. filmmakers, such as Sony/Columbia, had expressed interest in the festival and might be submitting new films.

“We hope to have around 50 films for the festival, which runs from Oct. 21 through Oct. 31,” she said.

As well as films from the world’s best filmmakers, the festival is also a unique platform for young Indonesian film students to have their work screened.

Balitaksu will host a film workshop for the nation’s young filmmakers prior to the festival. Their films will screen during the festival, offering them an opportunity to not only train under leading international directors, but to place their works before an audience.

Working with young Indonesian filmmakers is a key element of the festival, according to Sarita Newson, who said this year’s festival theme was “Bridging Cultures through Creativity”.

“The festival’s theme talks about, from an internal view, the many different cultures within Indonesia and from an external view, explaining or introducing the multilayered cultures of Indonesia to the world,” said Newson, adding the creative element of film could present Indonesia and raise awareness of the nation’s talents and diversity.

To ensure that cultural bridge is realized, the Balitaksu film festival aims to have half of its program filled with films from Indonesian filmmakers.

“We hope to have good Indonesian films for our local audience, but also with a mix of interesting international films. This gives our filmmakers material to be stimulated by. Material that they would not normally have access to,” said Newson.

Co-coordinating the film selection jury is well known Indonesian actress, Christine Hakim, who is also a founding member of Balitaksu, Newson added.

The Balitaksu Film Festival will screen in Denpasar, Nusa Dua, Kuta, Seminyak and Ubud between Oct. 21 and Oct. 31. For more information on the festival and volunteer roles, contact Sarita Newson on 0361 287 816. (The Jakarta Post)

Official Website:


The 23rd Trade Expo Indonesia 2008 is set to open on 21 – 25 October 2008. Following its previous shows, Trade Expo Indonesia 2008 will showcase all Indonesian export products ranging from industrial, mining, agricultural to Craft sectors.

Last year, Tradexpo Indonesia successfully attracted more than 7.333 buyers from 109 countries, and generated in total trade transactions valued at US$ 208.26 milion. The fact that thousands of buyers from many countries come to visit Resources (Tradexpo) Indonesia every years demonstrates a high commitment of our trading partners around the world; and also a solid prove that Indonesia is one of the potensial and reliable suppliers of qualified and competitive consumer products.

Therefore, you and your associates are cordially invited to pay a visit to The 23rd Trade Expo Indonesia 2008, from 21 – 25 October 2008 at Jakarta Fairground, Kemayoran, Indonesia.

Continue from the event before, in this Tradexpo Indonesia 2008 there will be Zona Ekonomi Kreatif (Creative Economy Zone) Hall D1, right beside the Anjungan Produk Utama (Primary Products Zone), on an area of 3000 sq M representing all 14 sub sectors of creative industry in Indonesia.

Bali Creative Community invited to be one of contain provider in the area of Creative Economy Zone in this event.

4 thoughts on “CREATIVE EVENTS”

  1. hmm . . . ayo ayo lebih semangat . . ^___^

  2. hope that, influence the creatifity

  3. Hello..salam kenal..

  4. salam kenal 🙂
    saya mahasiswa dkv di Bandung :))

    butuh komentar , proyek juga dibutuhkan bila ada 😀 hhe .
    portfolio logo ->

    thanks for feedback 🙂

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